Instagram for Photographers with Social Media Expert Gillian Young
In this episode of The Edit, Whitney, Erin and Amanda chat with social media strategist Gillian Young. They dive deep into strategies for marketing with Instagram for photographers and the impact it has on the growth of photography businesses. Gillian highlights the importance of strategic collaborations, time management, and the power of an authentic online presence. This episode is a treasure trove of insights for photographers looking to elevate their business and harness the vast potential of Instagram. Listen now to hear Gillian share her wealth of knowledge on making social media work for you.
Key Takeaways:
The significance of valuing time and outsourcing tasks like accounting to focus on business growth.
Strategies for Instagram collaborations to broaden audience reach, such as partnering with businesses outside one's immediate sector or location.
The value of grassroots marketing, real-life experiences, and building authentic relationships both offline and online.
Tips for setting up a successful Instagram account, including the importance of a clear bio, consistent content posting, and using stories effectively.
Advice on content creation tailored to Instagram's algorithm, including the use of relatable faces over logos and specific keywords over hashtags.
The potential benefits of the Collaborator feature in Instagram.
Business insights regarding assertiveness in pricing and the selection of a niche for greater relevance and success.
See you next week!
Amanda, Whitney & Erin
This episode of The Edit is a goldmine for any photographer eager to optimize their Instagram strategy and truly connect with their clients. The hosts, along with Gillian Young, provide actionable steps and enlighten listeners on the intricacies of social media that can revolutionize the way they approach their photography business. So, grab your notepad, or better yet, sign up for the newsletter and stay updated with more gems like this!