Easy Ways to Market Your Photography Business Locally: Blogging, Social Media and Networking Tips
How to Create a Simple Marketing Plan for Your Photography Business
Starting your photography business can feel overwhelming, especially when it comes to marketing. The good news? Creating an effective marketing plan doesn't need to be complicated. In this blog, we'll walk you through three easy-to-implement strategies shared by Whitney and Amanda on this week's episode of The Edit Weekly Podcast.
1. Blogging to Boost Your Local Visibility
Blogging is an incredible (and often overlooked!) way to attract local clients. Regular, relevant blog posts help your website rank higher on search engines like Google, making it easier for potential clients to find you.
Start by blogging just once or twice per month—keep it simple and helpful. Examples could include location spotlights (like "Best Places for a Photo Session in Minneapolis") or practical tips for clients ("What to Wear for Family Photos").
Recommended tool: Start blogging easily with WordPress
2. Building Powerful In-Person Connections
Don't underestimate the power of face-to-face connections. Start locally and build your network through meetups, community events, or your local Chamber of Commerce. Collaborating with other local businesses, like florists or event planners, can also significantly boost your referrals.
For example, you might team up with a local business to host an event—offering headshots or quick photography sessions—to reach new audiences.
Helpful resources:
3. Choosing the Right Social Media Platform
Instead of spreading yourself too thin across multiple social media platforms, focus your energy on just one or two where your ideal clients spend most of their time. Platforms like Instagram and Facebook are typically best for photographers. Post consistently (aiming for at least three times a week), and share only your best work along with valuable client tips.
Make your life easier by scheduling your posts in advance.
Top tools for scheduling:
Final Thoughts
The key to effective marketing is consistency and simplicity. Choose manageable strategies and commit to them. Over time, your efforts will pay off, helping your photography business attract more clients who truly value your work.
For more details and actionable tips, be sure to check out this week's podcast episode.
We want to hear from you! What's your biggest marketing struggle right now? Leave us a comment below!
Don’t forget to like, subscribe, and share with your fellow photographers!
Have a great week!!
The Edit Ladies 😊
